Daily Popularity History
Daily Attention Score for Schwechater
User Reviews
Write Your Review
Loading reviews...
| Country: | Austria |
| NMTW Rating: | |
| Length: | 2 min |
Description:
In the late 1950s, Schwechater beer company hired artist and filmmaker Peter Kubelka to make a short commercial. Kubelka chose an unusual method, defying typical advertising. He filmed without looking through a viewfinder, framing shots by instinct. The editing process created a 90-second film with quick cuts, abstract visuals, and a distinctive look using black-and-white frames overlaid with red. The film captures people drinking beer and its foam, evolving the commercial into an experimental audiovisual piece that explores how we see.
| Alternative title: | Schwechater |
| Release year: | 1958 |
| Language: | German |
| Director: | Peter Kubelka |
| Type: | Movie |
| Sub-genres: | advertising beer |
Lists with Movie “Schwechater”