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| Country: | USA |
| Length: | 83 min |
Description:
Big Bucks, Big Pharma examines the pharmaceutical industry's multi-billion dollar operations, revealing how illness can be exploited for financial profit. The film explores the industry's marketing tactics, with media scholars and health professionals explaining how direct-to-consumer advertising makes prescription drugs seem appealing and commonplace, working alongside promotion to doctors. These practices influence how patients and doctors perceive disease and treatment. Big Bucks, Big Pharma prompts viewers to consider the implications of entrusting our health to a for-profit industry.
| Alternative title: | Big Bucks Big Pharma - Marketing Disease and Pushing Drugs |
| Release year: | 2006 |
| Language: | English |
| Type: | Movie |
| External links: | IMDB |
