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| Country: | USA |
| NMTW Rating: | |
| Length: | 66 min |
Description:
Consuming Kids exposes the practices of a powerful marketing industry that targets children and their parents with products ranging from unhealthy food and violent video games to misleading educational items and family vehicles. Featuring perspectives from healthcare experts, child advocates, and industry figures, the film examines the rapid expansion of marketing to children following deregulation. It reveals how marketers now use psychology, anthropology, and neuroscience to turn American children into a highly influential and profitable consumer group. Consuming Kids challenges the excessive commercialization of childhood, prompting important questions about the ethics of marketing to children and its effects on their health and well-being.
| Alternative title: | Consuming Kids: The Commercialization of Childhood |
| Release year: | 2007 |
| Language: | English |
| Director: | Jeremy Earp, Adriana Barbaro |
| Type: | Movie |
| External links: | IMDB |
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