Each year, countless commercials are created but never broadcast due to being deemed too shocking. These ads must overcome numerous hurdles – demanding clients, strict regulators, and complex legal issues – to reach television. X-Rated examines these banned advertisements, revealing the most explicit, controversial, and shocking ones that have never been aired. The ads break taboos regarding sex, violence, blasphemy, homosexuality, animal cruelty, children swearing, suicidal toys, naked athletes, and even feature celebrities like Kylie Minogue in lingerie riding a bucking bronco. Advertising executives, producers, and censors offer insights. The program also explores the often-embarrassing world of Western celebrities appearing in Japanese commercials.
