This documentary explores the impact of the Red Dog Saloon, a key venue in the late 1960s West, on the rise of psychedelic dancehalls and bands like The Grateful Dead, Jefferson Airplane, and Quicksilver Messenger Service. Music by Big Brother and the Holding Company and The Charlatans is included. Founded in 1964 by a group of unconventional Northern California students inspired by the Old West, the saloon opened in the deserted town of Virginia City, Nevada. It combined Western aesthetics with psychedelic elements, go-go dancers, and drug culture. The film features interviews with original founders, archival footage, and performances by musicians who played there.