Following Your Heart Can Lead to Wonderful Things (2008)

*Following Your Heart* utilizes public service announcements and short films, reinterpreting found footage into a unique artistic experience. The advertisements center on the theme of the heart, exploring health and emotional appeals for consumerism across various products – from mobile phones and credit cards to food and movies like *Fantastic Voyage*. However, the film suggests that pursuing one's desires isn't always possible or advisable, both in everyday situations and in life. The conflicting messages within the advertisements begin to clash and contradict each other.