Comedian Rich Hall journeys to the American West to investigate the decline of the Western film genre. Examining iconic movies like *The Searchers*, *High Noon*, *Little Big Man*, *The Wild Bunch*, and *Unforgiven*, Rich traces the evolution and fading popularity of America's fascination with its own mythology of the Wild West. He explores how Hollywood crafted the image of the cowboy as a virtuous hero, a symbol later embraced by presidents seeking to connect themselves with strength and courage.