0% Down (2008)

Meckseper's satirical video *0% Down* (2008) critiques consumer culture, focusing on the automotive industry. The film compiles the most intense and aggressive commercials from companies like Ford, Saab, Mazda, Toyota, Mercedes, and Chevrolet into a six-minute black-and-white montage, set to Boyd Rice's industrial track "Total War." A voiceover proclaims, "Do you want? Yes you want…Total War!" The video glorifies seemingly indestructible cars in outlandish situations: an aircraft transforms into an SUV, a truck navigates a rock quarry, and a sedan engages in a dangerous game with a fighter jet. While these types of commercials are common, their collection in *0% Down* reveals their absurdity.