Beyond the Gaze: Jule Campbell’s Swimsuit Issue (2024)

During the 1960s, Jule Campbell revolutionized the media by turning a struggling sports magazine into a powerful empire with the Sports Illustrated Swimsuit Issue. The documentary follows Jule's 32-year leadership, during which she promoted intelligence and empowered iconic models like Tyra Banks, Christie Brinkley, and Elle Macpherson. The film connects her career with the rise of feminism, examining how perceptions of beauty shifted from objectification to body positivity. Using compelling visuals and personal interviews with the now 90-year-old Jule Campbell, we see a legacy that remains influential.