It’s Magic Time (2002)

It's Magic Time chronicles the ups and downs at Magic Minds, a "multi-channel experience marketing company" founded by Erik Bartels, an entrepreneur known for his unwavering optimism. As digital trends shift, the company invested 3.6 million euros in a lavish office space with amenities like "experience domes" and a roof club. However, the initially relaxed atmosphere gives way to intense commercial pressure. Failing to meet sales goals and facing mounting debt, Magic Minds struggles with creditors, particularly a demanding moneylender. After initial layoffs, the company spirals towards bankruptcy. Filmmaker Marco Zuilhof documented these events firsthand, capturing negotiations, conflicts, dismissals, and Bartels's outbursts. It's Magic Time offers a raw and realistic drama set against the backdrop of corporate ambition and empty promises.