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| Country: | USA |
| Length: | 37 min |
Description:
"Behind the Screens" examines the increasing trend of Hollywood movies prioritizing marketing over entertainment. The film explores this "hypercommercialism" through product placement, tie-ins, merchandising, and cross-promotions, using examples from films like "Wayne's World," "Forrest Gump," "The Lion King," "Summer of Sam," and "Toy Story." It features interviews with film scholars, cultural critics, economists, and an Oscar-nominated screenwriter to present an accessible argument for young audiences – the demographic most sought after by Hollywood and advertisers.
| Alternative title: | Behind the Screens, Hollywood Goes Hypercommercial |
| Release year: | 2000 |
| Language: | English |
| Type: | Movie |
| Sub-genres: | advertising hollywood hypercommercial product placement |