Behind the Screens, Hollywood Goes Hypercommercial

Behind the Screens, Hollywood Goes Hypercommercial (2000)

2000 • 37m • Documentary
On August 10, 2026
#214317 ▲ 9585
214317th by attention movie online
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Jan 1, 2000USA37m
Language English

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Details
Sub-genres
Country: USA
Length: 37 min

Description:

"Behind the Screens" examines the increasing trend of Hollywood movies prioritizing marketing over entertainment. The film explores this "hypercommercialism" through product placement, tie-ins, merchandising, and cross-promotions, using examples from films like "Wayne's World," "Forrest Gump," "The Lion King," "Summer of Sam," and "Toy Story." It features interviews with film scholars, cultural critics, economists, and an Oscar-nominated screenwriter to present an accessible argument for young audiences – the demographic most sought after by Hollywood and advertisers.

Alternative title: Behind the Screens, Hollywood Goes Hypercommercial
Release year:
Language: English
Type: Movie

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